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<channel>
	<title>The Mister Falcon</title>
	<link>http://www.themisterfalcon.com</link>
	<description>The Mister Falcon</description>
	<pubDate>Wed, 28 Apr 2010 04:19:01 +0000</pubDate>
	<generator>http://www.themisterfalcon.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Jeep Brand Site Concept</title>
		<link>http://themisterfalcon.com/381353/Jeep-Brand-Site-Concept</link>
		<comments>http://themisterfalcon.com/following/all/#381353/Jeep-Brand-Site-Concept</comments>
		<pubDate>Wed, 28 Apr 2010 04:19:01 +0000</pubDate>

		<dc:creator>The Mister Falcon</dc:creator>
		
		<category><![CDATA[jeep]]></category>

		<guid isPermaLink="false">381353</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/30440/381353/1_700.jpg" border="0" width="700" height="466" width_o="1200" height_o="800" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/381353/2_700.jpg" border="0" width="700" height="466" width_o="1200" height_o="800" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/381353/3_700.jpg" border="0" width="700" height="466" width_o="1200" height_o="800" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/381353/4_700.jpg" border="0" width="700" height="466" width_o="1200" height_o="800" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/381353/5_700.jpg" border="0" width="700" height="466" width_o="1200" height_o="800" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/381353/6_700.jpg" border="0" width="700" height="466" width_o="1200" height_o="800" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/381353/7_700.jpg" border="0" width="700" height="466" width_o="1200" height_o="800" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/381353/8_700.jpg" border="0" width="700" height="466" width_o="1200" height_o="800" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/381353/9_700.jpg" border="0" width="700" height="466" width_o="1200" height_o="800" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/381353/10_700.jpg" border="0" width="700" height="466" width_o="1200" height_o="800" align="left" /&#62; 

AGENCY	Organic
CLIENT	Chrysler Group
ROLE	Designer

Concept design for the 2010 Jeep brand site. I worked primarily on the vehicle builder portion of this idea, shown first in the series.

Other people involved
Kate Foley - Designer &#124; Erika Kayuk - ADD &#124; Nick Sternberg - ACD</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Jeep Liberty Sessions</title>
		<link>http://themisterfalcon.com/359804/Jeep-Liberty-Sessions</link>
		<comments>http://themisterfalcon.com/following/all/#359804/Jeep-Liberty-Sessions</comments>
		<pubDate>Wed, 14 Apr 2010 23:57:22 +0000</pubDate>

		<dc:creator>The Mister Falcon</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">359804</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/30440/359804/220603_WWU7JPCyuMQHDtgK_6icEHchu_700.jpg" border="0" width="700" height="525" width_o="700" height_o="525" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359804/220603_Ov3Hdevl8az0XxTHdNCDYatT8_700.jpg" border="0" width="700" height="525" width_o="700" height_o="525" align="left" /&#62; 

AGENCY:	Organic/Cutwater
CLIENT:	Chrysler Group LLC
ROLE:	Designer

Reel courtesy of Organic
Jeep Liberty Sessions from Eric Diem on Vimeo.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Jeep Boostin' Nuts</title>
		<link>http://themisterfalcon.com/359758/Jeep-Boostin-Nuts</link>
		<comments>http://themisterfalcon.com/following/all/#359758/Jeep-Boostin-Nuts</comments>
		<pubDate>Wed, 14 Apr 2010 23:31:00 +0000</pubDate>

		<dc:creator>The Mister Falcon</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">359758</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/30440/359758/bnn1.jpg" border="0" width="605" height="651" width_o="605" height_o="651" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359758/bnn2.jpg" border="0" width="605" height="651" width_o="605" height_o="651" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359758/bnn3.jpg" border="0" width="605" height="651" width_o="605" height_o="651" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/30440/359758/bn_nuts.jpg" border="0" width="608" height="310" width_o="608" height_o="310" align="left" /&#62; 

Original "8-bit" version
&#60;img src="http://payload.cargocollective.com/1/0/30440/359758/boostin_1_lg_700.jpg" border="0" width="700" height="698" width_o="799" height_o="797" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359758/boostin_2_lg.jpg" border="0" width="600" height="589" width_o="600" height_o="589" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359758/boostin_3_lg.jpg" border="0" width="600" height="592" width_o="600" height_o="592" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359758/boostin_4_lg_700.jpg" border="0" width="700" height="634" width_o="799" height_o="724" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359758/boostin_5_lg.jpg" border="0" width="600" height="606" width_o="600" height_o="606" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359758/boostin_6_lg.jpg" border="0" width="600" height="608" width_o="600" height_o="608" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359758/boostin_7_lg.jpg" border="0" width="397" height="363" width_o="397" height_o="363" align="left" /&#62; 

Boostin' Nuts began as an 'Easter egg' within the 2008 Jeep Liberty launch site -- a secret goodie meant to reward curiosity clickers. But after this ridiculously simple 8-bit arcade game got over 50,000 plays as a hidden  link, we couldn't help but spin it off as a Facebook app to see what would happen. Fans can now keep track of their friends' high scores and throw down challenges as only you can on Facebook. 

One year later the 16-bit sequel was born. Same premise with improved graphics and higher difficulty in game play. 

Don't worry, your boss isn't looking. Go ahead and give it a try.

AGENCY:	Organic
CLIENT:	Chrysler Group
ROLE:	Sprite/Game Design</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Encore Ink</title>
		<link>http://themisterfalcon.com/359420/Encore-Ink</link>
		<comments>http://themisterfalcon.com/following/all/#359420/Encore-Ink</comments>
		<pubDate>Wed, 14 Apr 2010 19:40:48 +0000</pubDate>

		<dc:creator>The Mister Falcon</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">359420</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/30440/359420/encorelogo.jpg" border="0" width="600" height="398" width_o="600" height_o="398" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359420/encore2.jpg" border="0" width="600" height="398" width_o="600" height_o="398" align="left" /&#62; 

Logo design for Michigan based snow/skate/bmx clothing company.

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>The Cover Project</title>
		<link>http://themisterfalcon.com/359365/The-Cover-Project</link>
		<comments>http://themisterfalcon.com/following/all/#359365/The-Cover-Project</comments>
		<pubDate>Wed, 14 Apr 2010 19:18:06 +0000</pubDate>

		<dc:creator>The Mister Falcon</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">359365</guid>
		<description>Arcade hardware is fun to play and collect but it was never designed with the home collector in mind. It looks terrible on a shelf.

Around 2003 I joined a group of around 30 other designers that were set out on a grassroots project to design artwork to house all the titles for the Neo-Geo and Atomiswave systems. Using old scans, new vector and a loose style guideline influenced by 90's gaming culture, over 700 unique designs were created.

Below are samples of some of the 20+ covers I did.

&#60;img src="http://payload.cargocollective.com/1/0/30440/359365/AWSB-KOFXI_dub2.jpg" border="0" width="670" height="404" width_o="700" height_o="423" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359365/1.jpg" border="0" width="670" height="404" width_o="700" height_o="423" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359365/IR_Maze_dub.jpg" border="0" width="670" height="404" width_o="700" height_o="423" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359365/ironclad_dbs_preview.jpg" border="0" width="670" height="403" width_o="700" height_o="422" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359365/KOF_2001_NC-DB.jpg" border="0" width="670" height="403" width_o="700" height_o="422" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359365/NeoDriftOut_dub_tn.jpg" border="0" width="670" height="403" width_o="700" height_o="422" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359365/RBFF2_dub_JP-FF.jpg" border="0" width="670" height="404" width_o="700" height_o="423" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Listd</title>
		<link>http://themisterfalcon.com/359357/Listd</link>
		<comments>http://themisterfalcon.com/following/all/#359357/Listd</comments>
		<pubDate>Wed, 14 Apr 2010 19:03:13 +0000</pubDate>

		<dc:creator>The Mister Falcon</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">359357</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/30440/359357/original_220603_g9L_ObTGsRLn9S3fsRoRWrpxc.jpg" border="0" width="670" height="529" width_o="982" height_o="776" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359357/listdlogo_final.jpg" border="0" width="582" height="293" width_o="582" height_o="293" align="left" /&#62; 

Detroit based events site. Identity, site and user experience design.

Clients: LISTD
Role: Concept/Design

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>May The Best Car Win</title>
		<link>http://themisterfalcon.com/359335/May-The-Best-Car-Win</link>
		<comments>http://themisterfalcon.com/following/all/#359335/May-The-Best-Car-Win</comments>
		<pubDate>Wed, 14 Apr 2010 18:54:47 +0000</pubDate>

		<dc:creator>The Mister Falcon</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">359335</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/30440/359335/1.jpg" border="0" width="670" height="536" width_o="1000" height_o="800" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359335/2.jpg" border="0" width="670" height="536" width_o="1000" height_o="800" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359335/3.jpg" border="0" width="670" height="536" width_o="1000" height_o="800" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359335/4.jpg" border="0" width="670" height="536" width_o="1000" height_o="800" align="left" /&#62; 

GM wanted to challenge American car buyers to stack any car up against theirs. This campaign launched with this blind site, asking consumers to give their honest opinions about all car makers in 5 main categories: Fuel Efficiency, Safety, Dependability, Performance and Overall Quality. 

The site spread fast. The only thing more impressive than the amount of data collected, was monitoring all the public tweets - that were largely wrong.

&#60;img src="http://payload.cargocollective.com/1/0/30440/359335/Picture 9.png" border="0" width="646" height="367" width_o="646" height_o="367" align="left" /&#62; 


On September 13th the voting ended and the veil was lifted. The data collected was used to drive OLA, Print and Television advertisements specifically targeting the strongest competing categories. 

AGENCY	McCann-Erickson
CLIENT	General Motors
ROLE	Design/Art Direction&#60;img src="http://payload.cargocollective.com/1/0/30440/359335/bestcar_youtube_700.jpg" border="0" width="700" height="824" width_o="1051" height_o="1238" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Dodge Brand Homepage</title>
		<link>http://themisterfalcon.com/359316/Dodge-Brand-Homepage</link>
		<comments>http://themisterfalcon.com/following/all/#359316/Dodge-Brand-Homepage</comments>
		<pubDate>Wed, 14 Apr 2010 18:35:56 +0000</pubDate>

		<dc:creator>The Mister Falcon</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">359316</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/30440/359316/_0000_00_charger.jpg" border="0" width="670" height="629" width_o="1200" height_o="1128" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359316/_0001_00_charger_menudropdown.jpg" border="0" width="670" height="629" width_o="1200" height_o="1128" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359316/_0002_01_caliber.jpg" border="0" width="670" height="629" width_o="1200" height_o="1128" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359316/_0003_01_caliber_crawl-on.jpg" border="0" width="670" height="629" width_o="1200" height_o="1128" align="left" /&#62; 

AGENCY	Organic
CLIENT	Chrysler Group
ROLE	Design</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Jeep Brand Site</title>
		<link>http://themisterfalcon.com/359301/Jeep-Brand-Site</link>
		<comments>http://themisterfalcon.com/following/all/#359301/Jeep-Brand-Site</comments>
		<pubDate>Wed, 14 Apr 2010 18:20:13 +0000</pubDate>

		<dc:creator>The Mister Falcon</dc:creator>
		
		<category><![CDATA[jeep, automotive, interaction design]]></category>

		<guid isPermaLink="false">359301</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/30440/359301/original_220603_cAcRBFHzDLYd3rMWllo4kDMfK.jpg" border="0" width="670" height="436" width_o="1097" height_o="715" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359301/original_220603_LVxV9XvjR6AVd6iTFy8PAAqaz.jpg" border="0" width="670" height="425" width_o="1121" height_o="712" align="left" /&#62; 


On the 2008/2009 Jeep brand site, I worked primarily on flash modules, vehicle feature templates, global header and all navigation elements.

AGENCY	Organic
CLIENT	Chrysler Group
ROLE	Design


</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Chrysler Envi iPhone App</title>
		<link>http://themisterfalcon.com/359284/Chrysler-Envi-iPhone-App</link>
		<comments>http://themisterfalcon.com/following/all/#359284/Chrysler-Envi-iPhone-App</comments>
		<pubDate>Wed, 14 Apr 2010 18:11:39 +0000</pubDate>

		<dc:creator>The Mister Falcon</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">359284</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/30440/359284/envi__0000_00_homescreen.jpg" border="0" width="501" height="864" width_o="501" height_o="864" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359284/envi__0001_01_loading.jpg" border="0" width="501" height="864" width_o="501" height_o="864" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359284/envi__0002_02_passcode.jpg" border="0" width="501" height="864" width_o="501" height_o="864" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359284/envi__0003_03_dashboard.jpg" border="0" width="501" height="864" width_o="501" height_o="864" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359284/envi__0004_04_temp.jpg" border="0" width="501" height="864" width_o="501" height_o="864" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359284/envi__0005_05_energy.jpg" border="0" width="501" height="864" width_o="501" height_o="864" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30440/359284/envi__0006_06_doors.jpg" border="0" width="501" height="864" width_o="501" height_o="864" align="left" /&#62; 

The basic idea for the app was to not only replace basic key-fob functions, but to allow the user full access to all the vehicles features. 

Working with a very small team, we rapidly designed and prototyped a functioning app for Chrysler's newly announced sub-brand of electric (or 'ENVI') vehicels. 

The app was demoed at the 2009 NY Auto Show.


Clients: Organic/Chrysler
Role: Concept/Design/Art Direction</description>
		<wfw:commentRss></wfw:commentRss>

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